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Meet the Marketing Team

So you want to know who’s doing the work! Here’s an introduction to our marketing team.

Carmel – The Marketing Director

Founder of The Marketing Department, Carmel is an experienced marketing communications professional with over 15 years experience in marketing and marketing management and a love of the world of marketing.

Over the years Carmel has held various senior marketing positions in industry before founding Ethos Marketing Solutions in 2006, renaming as The Marketing Department in 2011. View Carmel’s LinkedIn Profile here.

Averil – Marketing Account Manager

Averil started on the marketing path at an early age working many summers as the Leinster Grand Prix and P.R. coordinator with the Show Jumping Association of Ireland. Having completed an honours degree in marketing from the Dublin Institute of Technology, Averil started her marketing career proper in the travel industry with Falcon Holiday but after a time there she decided she’d much rather be travelling..!!  After a years’ hiatus Averil returned to her native Westmeath to begin working in the insurance sector with One Direct Insurance. She remained there for four years before crossing the fence into the world of client services and thus began life at The Marketing Department.

Averil has a wealth of experience in Campaign Management, Advertising, Creative Design & Copy, PR, Communications, Social Media, and various other marketing tools. View Averil’s LinkedIn Profile here.

Louise – PR and Media Relations

Our PR associate, Louise has worked in the Public Relations sector for over 10 years. She has extensive experience in developing public awareness programmes, brand awareness campaigns and product launches as well as styling and managing events, personality profiling and issues management. Louise has worked with some of Ireland’s top PR agencies as well as a period in-house as Corporate Communications Manager for Nestlé Ireland.

She has developed and implemented award-winning consumer and business-to-business PR campaigns for a range of blue chip clients (Public Relations Consultants Association (PRCA) awards 2006 & 2009) and has an in-depth understanding of how to navigate the national and regional media landscape. Louise has worked with and for many well known names included the Vintners’ Federation of Ireland, Friends First, Mercer, Tourism Ireland, as well as lifestyle brands Kate & Ava, Kenwood De’Longhi, Woodie’s DIY, Carton House Hotel, Herbert Park Hotel and Kelloggs. Louise develops hard-working PR campaigns that deliver results.

Dara – Graphic Designer

Dara knew from an early age his only focus in life was to design, from training as a Visual Display Artist to Event Organising this led the way and paid for many years of studying at various DIT colleges in Visual Communications, Design Presentation and finally in Advertising Creative. Fresh from college Dara received his first break with PaddyPower.com and after absorbing as much online experience as he could he secured a job as a Design Lead in a graphics studio managing clients such as Bewley’s and the Capital Bars Group.

Dara’s strengths lie in the visual translation of effective communications across many platforms. He uses his skills in creative design, delegation, strategic marketing & advertising to deliver a speedy yet precise creative solution to any brief. His training in photography, illustration, event organising and PR only further enhance his skill set.

Claire – Graphic Designer

Claire graduated from Cork Institute of Technology with a qualification in Graphic Design and Print. Claire started life in the design industry with Huguenot, ‘The Design and Branding people’ where she gathered a vast amount of experience as senior graphic designer working with many well recognised brands. From there she moved on to Ashville Media. It was after a time at Ashville that she decided to ‘go it alone’ and has been working as a freelance graphic designer with The Marketing Department team.

Claire has a wide variety skills and expertise in logo design, identity development, re-branding, advertising, corporate and promotional brochure design, signage, packaging and website design. She is passionate about creating unique and innovative creative communications and high quality graphic design.

Jennifer – Online Marketing

Jennifer Murphy, our online marketing ‘guru’ started her online career in client services at eBay Dublin before working as online marketing account manager with Avvio,  leaders in online business development for the hotel industry. Jennifer managed the online marketing activity for a large number of high profile hotels, including the G hotel, Adare Manor and D4 Hotel Group. Jennifer now works as an online marketing consultant with The Marketing Department, working with clients from diverse industries such as healthcare, retail, hospitality and software.

Jennifer specialises in search engine optimisation (SEO), online paid advertising (Google Adwords), social media marketing and website conversion optimisation. View Jennifer’s LinkedIn Profile here.