Marketing Notes

Stay in the Loop

RSS Feed

The key to organisation is planning. Whether you are right in the middle of your busy season or Read more >

Follow Us on Twitter

Wines Direct

Challenge

To created greater brand awareness of Wines Direct in the consumer/off trade market. To grow this direct to consumer part of the business though both better customer acquisition and customer retention programmes.

 

Solution

A detailed audit led to a number of strategic recommendations – including a new identity, a new customer friendly website and more effective direct mail campaigns.

 

Results

Response to customer DM campaigns more than doubled and online business increases significantly.