The Ice House – SMS Marketing Campaign
To drive repeat business to Chill Spa at the Ice House in Ballina Co Mayo.
We developed a customer retention campaign targeting non-resident customers of the spa, to encourage loyalty and repeat business as well as word of mouth referrals. Campaign SMS, invited customers to sign up to the Chill Spa VIP SMS database. Customers received a welcome card. A calendar of special VIP offers and news items was developed and a monthly communication issued by SMS to.
Response was strong and immediate, each SMS leading to between 20 and 30 bookings.