Marketing Notes

Stay in the Loop

RSS Feed

The key to organisation is planning. Whether you are right in the middle of your busy season or Read more >

Follow Us on Twitter

The Ice House – SMS Marketing Campaign

Challenge

To drive repeat business to Chill Spa at the Ice House in Ballina Co Mayo.

 

Solution

We developed a customer retention campaign targeting non-resident customers of the spa, to encourage loyalty and repeat business as well as word of mouth referrals. Campaign SMS, invited customers to sign up to the Chill Spa VIP SMS database.  Customers received a welcome card. A calendar of special VIP offers and news items was developed and a monthly communication issued by SMS to.

 

Results

Response was strong and immediate, each SMS leading to between 20 and 30 bookings.