While this does not mean we should all start using our Facebook ad creative for purely text based imagery, it gives us a bit more freedom.
Best practice still applies that less text, more effective and impactful artwork is best. But at least the rules are less strict!
Goodbye to rejected ads because of a logo on a tshirt in the background of an image or text on a menu appearing in the image.
Thank you Facebook.
While no formal statement has been issued by Facebook, the updated page on text in ad imagery can be seen here.